Portfolio: Print & Identity.
Generator Interactive
ShowTime Promotions.
Commissioned by Generator Interactive, Universal Head created artwork several promotional campaigns for new mini-series for the ShowTime pay TV channel: Traffic, The Grid and The Long Firm. This involved receiving a CD of publicity shots and on-set photographs which often varied wildly in quality, lighting and resolution and building high-res marketing campaign imagery from these materials. The challenge was to create an image that not only featured the main characters, but evocatively captured the feel of the show.
In addition to the photos, Universal Head used extra material such as maps, textures and found objects (even a part of a passport visa and the texture of a cutting mat) to build up these richly textured images. In the case of The Long Firm, not even a logo existed for this show based on 60s gangland London, so Universal Head created a campaign image that used the style of old 60s James Bond paperbacks as a starting point for the design.
Not only did Universal Head supply a large high-res ‘hero’ image for each campaign, but also various advertising layouts in magazine and newspaper formats, plus template screens for a promotional CD.
Websites.
Print & Identity.
- Prophecy
- Campaign Cartographer 3
- Squad Assault
- Honeywell HNS
- ROI Communications
- ShowTime Promotions
- Three Square
- Realms of Sorcery
- Nobilis
- Hothouse Interactive
- Profantasy Software
- Australia Unplugged
- Australia Post Stamps