Universal Head. Design That Works.

Portfolio: Print & Identity.

Three Square

Three Square.

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If there’s one job that can be said to be a challenge, it’s designing an entire corporate identity for another design firm. Universal Head met that challenge when we were asked to design the identity for Three Square, a studio owned by a fellow designer and good friend.

As in all corporate identity jobs, the key is design a strong and effective mark, and in this case we think it’s one of our best. The Three Square brand is powerful, instantly recognisable, meaningful and communicates about the company—all the important prerequisites for a successful brand. Once the mark was designed, Universal Head applied it to a set of stationery, a website, internal communications material, signage and a corporate brochure.

Three Square couldn’t have been happier with the result.