Universal Head. Design That Works.

Portfolio: Creative/Interactive.

Audistry LLC, A Dolby Company

Audistry Demo Interface.

Audistry Demo Interface

This challenging and unique project not only required complex 3D design and animation and packaging, but was also a fascinating exploration into translating concepts of sound into those of sight. Audistry LLC, A Dolby Company, came to Universal Head to create an interface for their exciting new set of audio features. Up to this point the demo consisted of the usual square boxes, sliders and dialogs; but Audistry wanted something absolute unique that would capture the special nature of their technology at presentations around the world.

The challenge then was to express the functions of each of the audio features in an intuitive yet original way. Universal Head eventually created this cutting-edge interface. Each of the features is allocated to a disc, which ‘at rest’ simply shows the feature name. When the small sphere next to each disc is clicked, the disc revolves to reveal the feature controls (the image above shows all of the discs in active mode). Within the spherical theme, each controller is a visual and interactive representation of what that feature does. For example, the disc at ‘3 o’clock’ in the image above represents a feature that widens the stereo response when the user is wearing headphones. In the interface, as the user moves the slider the 3D cone moves further out and into the 3D tube, visually describing what is happening to the sound.

The interface was highly successful for the company and proved to be as intuitive and expressive as it was designed to be. In addition to the interface itself (which in its original form before final branding was called ‘Brand X’) Universal Head designed a DVD package and documentation and a first edition ‘Brand X’ identity. The main image above shows edition two of the interface, re-worked to match the new Audistry branding.

Certainly this was one of the most challenging and unique projects ever to go through the Universal Head studio, and it required all of our experience in visual communication to make it a success.

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